Monday, September 13, 2010

Blog Posting #1

While I think that some forms of social medial are fads, I definitely think that it is the biggest shift since the industrial revolution. I think that people have adapted to a different way of communicating that it is here to stay. They have less time and want information as soon as possible.

Anyone can do it, it is fast easy and instantaneous. It is cheaper than phone calls, you get to hear other peoples comments, you can ask questions before buying, and we tend to trust those answers more. Time is a big issue and we can get up to date info without leaving home. I used to have to go the library to do research and now I can get up to date info immediately from my home computer.

I also think that Social media is a great tool for people to connect with friends, family, and new people whether they are just around the corner or thousands of miles away. I think that until something better is created, social media will continue to dominate in today’s society. I anticipate it will continue to attract more and more users everyday.

I believe that some social media is here to stay while others are simply fads. Facebook and YouTube are good ideas and I believe will stick around for a long time. Almost everybody I know uses Facebook to communicate, and it doesn't cost anything to use. I can chat, send messages and share photos with my friends. In today’s society there is so many ways to communicate, there is something for every one.

Below are some interesting bits from articles I have found:

Is social media here to stay? Marketers think so

By: Helen Leggatt

According to the findings of Equation Research's 2009 Marketing Industry Trends Report, the future of social media looks bright.

Equation Research found that nearly 60% of the 1,469 U.S. marketing professionals they surveyed for the report were already implementing social media as part of their marketing mix. Another 28% were planning on implementing it over the coming year.

Marketers already using social media aren't relying on any one channel. Equation Research discovered that marketers could be using around five to seven different tools and platforms at any one time, the four most popular being Twitter, Facebook, blogs and online video.


In another article: Social Media: Huge, and Here to Stay

By Samantha Murphy, Senior Staff Writer 28 July 2010 9:00 AM ET

If you think social media is just a bewildering fad that will go away if you wait long enough, here are some things to consider:

· 1 out of 8 couples who got married in the United States in 2009 met via social media.

· Social media has overtaken porn as the number one activity on the Web.

· If Facebook were a country, it would be the third largest behind China and India.

These articles are definite proof that people are using social media in both their personal and business relationships. Overall I believe social media is huge and it is definitely here to stay!!!



References


Leggatt, H. (2009). Is Social media here to stay? marketers think so.. Retrieved from http://www.bizreport.com/2009/09/is_social_media_here_to_stay_marketers_think_so.html

Murphy, S. (2010, July 28). Social media: huge, and here to stay . Retrieved from http://www.technewsdaily.com/social-media-huge-and-here-to-stay-0927

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4 comments:

  1. Lots of very good points Amber, I especially agree with social media being cheaper then calling people and its a great way to communicate. I also agree with what you say about facebook, it exploded and almost everyone I know uses it as well. Great blog, i wouldn't change a thing.

    From: Kayla

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  2. You have some good points in your response; however, you say that Facebook and youtube will stick around but do you think that maybe they're just a fab. A while back there was hi5 and other social media people used just as they are with facebook today, but what happened to those sites? Is it possible that something bigger than facebook will be created in the future continuing this shift in social media? I do like that you took the time to do some extra research as well. Good blog!

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  3. Yes, social media has made it cheaper to connect with others, but it has also made it cheaper for businesses to do just that, business. For example, do you know the Old Spice commercials with the hunky black guy? If you don't than that is fine, but there are about 5 different ones on TV. However, there are about 20 on You Tube. Companies are realizing that they can reach almost as many viewers on the internet as than can on TV. So, why pay television companies for all the advertisements when they can post advertisements for a lot cheaper on the internet? I agree it makes it cheaper for us as individuals, but it also makes it cheaper for companies as well.

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  4. You're right that social media itself is here to stay, but I think the various forms it has taken will change and evolve. Youtube and Facebook are big now, but so were Palm Pilots in the early 2000's. When Apple released the iPhone in 2007, the Pilots were pretty much relegated to the junk pile. So while PDA's as a market continued, the thing that created it died out like the dinosaurs.

    Give it 10 years and we should be seeing something much smoother and easier to use than Youtube, and especially Facebook.

    Cheers,

    Kyle.

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